DIESEL FW13 PREVIEW VISUAL GUIDELINES
July 19, 2013
FW13 PREVIEW / VISUAL MERCHANDISING GUIDELINES
DIESEL – DIESEL BLACK GOLD – 55DSL
After several years I went back on one of my favorite projects inside the Shopping Experience dept, developing the Fall Winter preview 2013 Visual Guidelines for DIESEL, DIESEL BLACK GOLD and 55DSL.
This tool is developed to instruct the Diesel worldwide store and subsidiaries upon the new visual merchandising directions and product education. The biggest objective of this tool is to be very easy to read, yet impactful, accessible, attractive and also irreverent.
To simplify the usability of this tool and to make it easier to browse I split what once was a unique book into 5 different issues (introduction, diesel female, diesel male, 55DSL and dbg) that come into a single pack with a unique graphic layout but different colour and features.
To help the visuals in the store in understanding what colours and fabric are the mort relevant in this wallbay, I highlighted them into the big X just below the title. This way they immediately spot what garments need to be pushed while merchandising it, without reading the color and fabric list.