Identity and In-store Materials


For the launch of the Jogg Jeans Diesel capsule collection we have been creating a creative concept and developing a strong and unique communication tool system, designing handtag, poster, bag, fixture and teaser card for the Diesel global stores and the wholesales stores.

Due to the double nature of the product (a sweat pant that looks like a denim) we created the Diesel Secret Laboratory, a secret department where secret Diesel Scientists have been developing this new amazing product, clashing the comfort of the sweats with the appeal of the jeans, creating this unique feature (personally i’m very prody about the simply but concrete conception of the Diesel Secret Lab, i find it sharp and useful for many other purposes).

To make the customers touching and feeling this particular product, the handtags, the posters and the postcard are composed of a double layer structure, made by recycled cardboard with a bright and fresh highlighting color. The highlight colour is visible through shaped cuts on the side of the supports that recreate a laboratory secret badge.

The results: 1st delivery sold out within 2 month worldwide. Several positive feedbacks from our retail clients for the creativity developed. Great feedbacks on the internet for the dedicated handtag and dedicated bag. Second production on its way.

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