DIESEL FW13 MAIN VISUAL GUIDELINES
August 22, 2013
DIESEL – DIESEL BLACK GOLD – 55DSL
So after the Fw13 preview delivery it is now time for the Main one.
Again we kept the issues solution, and I refined the inner design of the books, making it clearer and more modern: I removed the big X and substituted them with a simple gradient line that explains the colour composition of the wallbays.
The structure of the pages is now lighter: the title got smaller and I increased the amount of space for the pictures.
The colours of the covers are taken from the collections main tonalities.
For the firt time I also took part in the copywriting of this guideline.