Librerie Indipendenti Milano
2013, Librerie Indipendenti Milano
Corporate identity project for the association of independent book stores of the city of Milan. The association has the purpose of deliver a better quality for the books shopping experience, through a better selection of books and a warmer interaction with the bookseller, that is no more a simple shop assistant, but is a reader on his own.
I wanted to give to this society a great bond with its city within its logo, hence the logo itself and the entire identity inspiration is taken from the M of the city of Milan that is shaped into a little cute book and its bookmark.