Librerie Indipendenti Milano

2013, Librerie Indipendenti Milano

Corporate identity project for the association of independent book stores of the city of Milan. The association has the purpose of deliver a better quality for the books shopping experience, through a better selection of books and a warmer interaction with the bookseller, that is no more a simple shop assistant, but is a reader on his own.

I wanted to give to this society a great bond with its city within its logo, hence the logo itself and the entire identity inspiration is taken from the M of the city of Milan that is shaped into a little cute book and its bookmark.

the logo design

the logo design

some stationary

some stationary

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