DIESEL FW14 PREVIEW VISUAL GUIDELINES

Hello and welcome to this last edition of the Diesel Visual Merchandising Guidelines, Fw14 preview. This issue was particularly important for several reasons: it contained the instructions and information about the very first collection entirely developed from the new creative director Nicola Formichetti, which gave a very strong and new look and feel to the entire lineup. This new collection and style did also affect the aesthetic graphic style of every communication tool in the marketing and retail area, this guidelines included.

Also the Diesel Black Gold guidelines have been changed, gaining a new and defined style, cleaner and more elegant, and are now coming in a separate issue.

Here again I collected a selection of some of the most interesting bits, coming both from the Diesel and the Diesel Black Gold magazine (well it is not really a magazine, it is an educational tool, actually).

DIESEL

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intro 1

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visual 1

visual 2

 

DIESEL BLACK GOLD

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