KanyeWest vs Adidas / concept feed site

kwad

 

28th January 2015 Adidas is about to announce the new capsule collection featuring Kanye West.
Perfect Fools studio starts working on a feed website for the launch.
I get involved to design the experience.
We want to give the idea of having the entire world to speak about the collection, without actually pointing the exact origin of the feeds.
Show the world, but don’t show the map.
A new planet is the answer.
A dark and eerie planet.
Where people talk about this new collaboration.
It all happens in 2 days.

CD: joseph Bayne & Michael Aneto
Graphic Designer: io
Dev: Frank van Gils
3D animation of the planet: Ossi Honkanen

Here a couple of my working screens

 

moodboard

moodboard

first mock up

first mock up

second mock up

second mock up

kayne-adidas-mockup-planet_minimal-vL2

end result

 

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