Project Rediscovery



For a campaign left totally in the hands of photographers with no experience of cruising of the Nordic region, Hasan & Partners selected three professionals from different parts of the world and gave them an open brief to capture the beauty of the Baltic Sea, the northern mid-summer and the midnight sun to change the way people think about the cruises. The cruise virgins are Tokyo-based Joji Shimamoto, Olivia Bee from New York and Alejandro Chaskielberg from Buenos Aires, who were given an open itinerary and several days to complete three journeys.



The result is the Project Rediscovery website where each photographer has a gallery featuring not only their photos, but also videos that tell a story about themselves and their journeys.  The website was built to support both the stunning photos of the photographers, and the campaign identity. One of my favourite features is the possibility to check where the picture has been shot straight from a google map localisation en_GB journey joji shimamoto huvilakatu


Creative Director: Tobias Wacker
Creative: Ilkka Sairanen, Henri Haka
Producer: Emily Ree
Designer: Luca Francesco Rossi
Developer: Dean Clatworthy, Kim Korte
Accounts: Sari Heinilä, Mari Orpana, Mikko Rosvall
Motion: Josie Tarvainen, Tommi Lius, Mika Onnela, Ville Salonen, Italo Moncada, Otto Ikäheimone en_GB journey olivia bee girls on the window blue

Tags: , , ,
Previous post
Next post

Comments are closed.