Plan – 1000 Decisive days
Plan is an international development organisation promoting children’s rights. The aim of this particular campaign is to support the first 1000 days of the life of a child in a developing country, by creating a sort of tamagotchi that resemble the 5 main topics of a growing child are: food, health, education, play and love. Every day, for 1000 days, each one of this areas need to be taken care of: the users are meant to support them by donating or sharing on SoMe its main features. When a topic is not supported enough, in time it will move into a “dangerous” state.
Each one of the topic is represented from 3 curves. The higher the curves are, the better the topic is doing. The heigh of the each curve is determined by an algorithm based on the amount of shares & donation occurred during the last period. Once the topic is not supported enough its curves will shrink and move below the “safety line”.
The campaign will progress for 1000 days, and each week the new topics will populate each topic. On mobile the layout changes and offers a different type of interaction.
Art director: Bruno Ribeiro
Producer: Emily Reed & Pia Fri
Copywriter: Anu Niemonen
Dev: Kim Korte