art direction

h&p Totem

July. Helsinki. Hasan & partners. Very few people in the office. “Luca, do you have time to help us with a project for the Helsinki Design Week” “Sure hit me” “Cool: in September we will open the doors of the agency

Escape From The Aliens In Outer Space

“This game is a diamond. Pure, hard and glorious.” SHUT UP & SIT DOWN, review “This game is absolutely fantastically fun to play.” TOM VASEL, board game guru, video review “I swear I’ve never played anything so nerve-racking and exciting.” THE FINAL

KanyeWest vs Adidas / concept feed site

  28th January 2015 Adidas is about to announce the new capsule collection featuring Kanye West. Perfect Fools studio starts working on a feed website for the launch. I get involved to design the experience. We want to give the

Vitra – Catalogue Prototype

Vitra asked hasan&Partners to realise a little catalogue that would have also define a new aesthetic direction for the brand identity and communication.     I started working with Vitra for the development of this catalogue, meant to be an insert

DIESEL FW14 PREVIEW VISUAL GUIDELINES

Hello and welcome to this last edition of the Diesel Visual Merchandising Guidelines, Fw14 preview. This issue was particularly important for several reasons: it contained the instructions and information about the very first collection entirely developed from the new creative

MYTH OF MEDUSA

Myth of Medusa is a game created for the Global Game Jam 2014 in Rome. Theme of the jam was “We don’t see things as they are, we see them as we are” often attributed to American author Anaïs Nin: http://en.wikipedia.org/wiki/Anais_Nin The game takes place

DIESEL FW13 PREVIEW VISUAL GUIDELINES

FW13 PREVIEW / VISUAL MERCHANDISING GUIDELINES DIESEL – DIESEL BLACK GOLD – 55DSL After several years I went back on one of my favorite projects inside the Shopping Experience dept, developing the Fall Winter preview 2013 Visual Guidelines for DIESEL, DIESEL BLACK GOLD

UNDERSTANDING GERMANY

2008 Understanding Germany Movie realized for the After Effect course of the BURG GIEBICHENSTEIN Hochschule of Halle (Ger). The request of the task was to present an interesting aspect about German people&culture. After a research onto the german’s traditions and