diesel

DIESEL FW13 MAIN VISUAL GUIDELINES

DIESEL – DIESEL BLACK GOLD – 55DSL So after the Fw13 preview delivery it is now time for the Main one. Again we kept the issues solution, and I refined the inner design of the books, making it clearer and

DIESEL JOGG JEANS

DIESEL JOGG JEANS Identity and In-store Materials For the launch of the Jogg Jeans Diesel capsule collection we have been creating a creative concept and developing a strong and unique communication tool system, designing handtag, poster, bag, fixture and teaser

DIESEL FW14 PREVIEW VISUAL GUIDELINES

Hello and welcome to this last edition of the Diesel Visual Merchandising Guidelines, Fw14 preview. This issue was particularly important for several reasons: it contained the instructions and information about the very first collection entirely developed from the new creative

DIESEL COPYWRITING

This is a short collection of some of the copywriting I’ve been dropping on the keyboard for some of the Diesel projects. Some of them were meant for B2b documents in between of different stakeholders, other were instead documents meant

DIESEL FW13 PREVIEW VISUAL GUIDELINES

FW13 PREVIEW / VISUAL MERCHANDISING GUIDELINES DIESEL – DIESEL BLACK GOLD – 55DSL After several years I went back on one of my favorite projects inside the Shopping Experience dept, developing the Fall Winter preview 2013 Visual Guidelines for DIESEL, DIESEL BLACK GOLD

DIESEL KID FW12 LOOKBOOK

Simple yet funny lookbook layout designed for the Fw12 Diesel Kid collection.